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The Marvel comics creator who died at age 95 on 12th November 2018 was a legend in his own right. Not only did Stan Lee keep us entertained for years, he also gave us reason to believe in goodness through his many character heroes over five decades of admirable work and through hundreds of superheroes. From Spiderman to Doctor Strange, Daredevil, Black Panther, the Hulk, Avengers and the X-Men, Stan Lee’s imagination knew no bounds and always inspired people across generations. Equally inspiring were his thoughts and things he shared over the years in the public domain. Here are some of those wonderful thoughts, lessons and learnings that every entrepreneur can apply not just to daily life but to business as well:

“You know my motto is Excelsior”!

The word means ‘upward and onward to greater glory.’ Clearly, it is a quality that entrepreneurs must imbibe every single day in order to continuously move towards excellence. A business that strives for perfection and excellence in every aspect is likely to last the long haul.

“Being a geek has become a badge of honour”

Being unique is good, no matter what the world thinks. Finding the USP in your business is important. It might be something that the world has never recognized or rewarded earlier but if the timing is right, every geek will have his day and every innovation will create impact.

“The more you read, the better you are going to become as a storyteller”

Awareness is important for entrepreneurs. Creativity comes in many a form and it is essential to look beyond the bottomline to build a long lasting, sustainable business. Build networks, peer groups and even meet competition to hone your skills. Learning never stops.

“I don’t know where the hell I’ll be in 5 years. Maybe I’ll be producing movies, maybe I’ll be on a corner selling apples.”

Business is uncertain. It is important to recognize that for when the bad times come, you must be prepared to haul yourself out. It is important not to get attached to current success no matter how big it is.

“Most people say – I want to retire so I can play golf, or whatever else they want to do. Well, if I was playing golf, I’d want that to finish so I could go and dream up a new TV show.”

You don’t retire from entrepreneurship. It is a continuous process. If you truly want to succeed and make a difference with your offerings, don’t already be focusing on the exit strategy. Focus instead on creating a legacy.

Small Is Big pays its respects to the master creator Stan Lee. May he rest in peace.